How Covenant transformed a struggling Google Ads account into a high-performance lead generation engine in the competitive San Diego aesthetic market.
Before partnering with Covenant, Allurant Medical faced three critical problems that were draining budget and stalling momentum in the competitive San Diego market.
Constant ad disapprovals led to inconsistent traffic and low click-through rates, creating unpredictable visibility in the market.
Low conversion rates and no mechanism to verify the quality of incoming leads meant budget was being wasted on unqualified prospects.
High spend on irrelevant and non-performing search terms drained resources without delivering meaningful patient inquiries.
Our approach moved beyond standard account management to deliver results that compounded across every dimension of the campaign.
Aggressively removed irrelevant traffic to focus budget exclusively on high-intent searchers actively seeking aesthetic treatments in San Diego.
Resolved all ad disapproval issues and crafted higher-performing ad copy that dramatically boosted click-through rates and improved ad rank.
Implemented CallRail to track, record, and verify the quality of every phone lead — giving the client full transparency into which clicks converted to real patients.
By proving ROI at every step, we gave Allurant Medical the confidence to scale. Monthly investment grew — not from pressure, but from proven results.
Every metric improved. Lower cost, higher quality, better results — across the entire campaign.
| Performance Metric | Before Covenant | With Covenant | Change |
|---|---|---|---|
| Click-Through Rate (CTR) | 3.46% | 5.50% | ↑ 59% |
| Cost Per Click (CPC) | $4.43 | $3.99 | ↓ 10% |
| Conversion Rate | 2.50% | 3.90% | ↑ 56% |
| Cost Per Conversion | $182.00 | $86.00 | ↓ 53% |
If your med spa is spending on ads without clear ROI, we'll show you exactly why — and what to fix. No fluff. Just clarity.
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